The ‘Black Mirror’ Effect

Recently, I spent an evening in Barcelona having dinner with a group of advertising executives,¬†talking to them how VR was evolving and what it meant for their business. This was a wildly valuable experience for two primary reasons, both of which went far beyond the facts that a) I was in Barcelona, which even in late-February “wintry mix” is basically …

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Okay, Let’s Get Into It

  Hi. I have a book coming out. It’s called¬†Future Presence. Maybe you knew this. Maybe you had no idea! Either way, it’s only about three months away, which means it’s no longer A Thing I’m Working On, like it has been for more than a year and a half, and is instead A Thing I Can Hold In My …

Abracadabra

In the five years and change since the world became (re)acquainted with virtual reality, one thing that’s stood out to me consistently is how much companies have worn their progress on the outside. Whether they make hardware (headsets) or software (games, apps, and other experiences), VR’s most successful companies have shared their aims and their incremental successes with a rare …

Let’s Start This at the Beginning

So, hi. This is my blog. I’m likely going to change everything about it before the week is out, but for now let’s begin with a trip back to the beginning: my recent conversation with Jaron Lanier in the current issue of WIRED. If you’ve ever put on a VR headset, or seen one, or even if you’ve just heard …